Taste of Home Ramps Up Advertorials

first_imgThe space in the magazine that’s devoted to these special advertorial sections are “new” pages as advertising will be sold against them—no previous editorial space will be taken over by the advertorials, Gier said. Gier declined to say exactly how much ad revenue the magazine pulls in from these promotions, but said the packages span print, online, digital and events. “The conversations we have are very strategic versus just discussing just demographics and rates,” she said. “We are winning exclusive business through these partnerships.”Managed under RDA’s Food & Entertaining Affinity, Taste of Home publishes bimonthly and carries a 3.2 million rate base. After publishing for roughly 15 years, Taste of Home only began accepting advertising in late 2007. One way Taste of Home is convincing marketers to spend more money with the brand is by producing custom editorial columns in the magazine that it says are more “synergistic” with advertisers’ promotional goals. The Reader’s Digest Association magazine is ramping up those efforts over the coming months, it says.”We realize that clients are looking for new and meaningful ways to connect with consumers,” Lora Gier, vice president and publisher of RDA’s Taste of Home and Home & Garden Media Group, told FOLIO:. “Because of the user-generated nature of Taste of Home, we know how our readers use our magazine and what appeals to them. We are sharing this information with clients and are creating advertising opportunities to connect what readers love about Taste of Home with their brands.”For example, Taste of Home created custom in-book sections that feature branded recipe cards for client Jimmy Dean that run next to the magazine’s own recipe cards section. Gier said these sections are clearly marked as advertising and in no way represent a violation of the ad/edit line. “This is a win-win for the advertiser and our readers,” she said. last_img read more

Astronomers discover two ferociously fast stars locked in a death spiral

first_img 0 Share your voice What is a black hole? The universe’s dark, mysterious monsters Tags 16 Photos Originally published 10:00 a.m. PTUpdated 3:20 p.m. PT: Adds additional Burdge comment regarding LISA. Artist’s impression of the pair of white dwarfs, ZTF J1530+5027. Caltech/IPAC At CNET, we’re big fans of seeing cosmic phenomena locked in dizzying dances of doom. When two huge objects become bound by each other’s gravity, they can be locked into a spiral, circling each other until they merge or die. Astronomers have spotted another such system, this time featuring two “dead stars” — white dwarfs — zipping around each other once every seven minutes. The incredibly fast orbits make this the fastest eclipsing binary system yet recorded.The discovery, dubbed ZTF J1539+5027 and published Wednesday in the journal Nature, was made by researchers using Caltech’s Zwicky Transient Facility (ZTF), a whole sky survey designed to locate objects that rapidly change in brightness. Searching in the Boötes constellation, researchers spotted this particular pair of dead stars around 8,000 light-years away. The two white dwarfs are so close to each other they are practically spooning, with only 80,000 kilometers (about 49,700 miles) between them, and they’re travelling at hundreds of kilometers per second. Astronomers officially identify this system as an “eclipsing binary” because, from our point of view, one of the stars consistently passes in front of the other. Combined, two stars have a mass similar to that of our sun, but they aren’t twins. One of the white dwarfs is a little bit smaller and a little dimmer.”As the dimmer star passes in front of the brighter one, it blocks most of the light, resulting in the seven-minute blinking pattern we see in the ZTF data,” said Kevin Burdge, lead author on the study and a Ph.D. candidate in physics at Caltech. “We rarely catch these systems as they are still merging like this one.” One of the dwarfs — the more compact one — is incredibly hot. Burdge suggests it may have been heating up as it fed on its dancing partner like some sort of creepy space vampire, draining material from its surface. However, so far, he hasn’t seen any evidence of such an event. On the flip side, the research team also thinks the cooler dwarf (as in colder, not more trendy) shouldn’t be so cold. Burdge calls that another “puzzle.”An artist’s animation of the eclipsing binary. Caltech/IPAC However, there are a few things the team does know. The rare find is important because astronomers know the system emits gravitational waves, faint ripples in spacetime that have only recently been discovered. The dead, Earth-size stars are super dense, and their movement through spacetime as they spin around each other causes invisible waves to emanate outward, travelling through the cosmos.  We can’t detect them from this pair yet, Burdge noted, because Earth is too noisy to see the signal generated by the duo. It’s good news that they will keep spinning around each other for another 100,000 years — giving us a chance to detect their gravitational waves at some point in the next 15 years when the European Space Agency’s Laser Interferometer Space Antenna (LISA) comes online. Burdge is just trying to get ahead of the game.”The overall intent of the project is to identify as many LISA sources as possible before LISA comes online,” he said. “The earlier you catch these sources, the longer you can monitor them for orbital decay.”That gives researchers time to measure the orbital decay that can determine how far away the binary is.Set to launch in 2034, LISA will hunt for faint gravitational waves from orbit. The trio of satellites stationed in space, Burdge notes, will be complimentary to current gravitational wave detectors on Earth, such as the Laser Interferometer Gravitational-Wave Observatory (LIGO) in the US.”LIGO can see things that LISA can’t, and LISA can see some things that LIGO can’t, and there are a handful of things that might switch from being visible in LISA to LIGO over time,” he said.Part of Burdge’s work will look for similar events to ZTF J1539+5027 and help build a clearer understanding of a star’s life, how white dwarfs come to be and how binary systems work. “This system will stay interesting for the next 30 years, because as time goes on, we should be able to measure tidal effects in the orbital decay, and eventually get a LISA signal from it,” said Burdge. “It has already taught us a lot we didn’t know before, created many new questions, and still has a lot more to teach us.” Sci-Tech Post a commentlast_img read more

Men now open to various aspects of grooming

first_imgGroomed bodies to coiffed hair, smooth chests to manicured hands and beards, men are increasingly opening up to the various aspects of grooming from skin care, facial styling and body-grooming, reveals a survey.]According to Philips India’s annual Stylescape survey, men are getting inquisitive about grooming. This was the fifth annual survey conducted to study about male grooming preferences in India. They interviewed 300 males and 250 females in the age group 20-30 years in key metros, read a statement.  Also Read – Add new books to your shelfOut of various grooming habits like skincare, facial styling, shaving, hairstyling and body-grooming, the majority of women wanted their significant others to start taking care of their skin. And 74 per cent women take note of the skin quality when they notice men. Skin care is increasingly climbing up the priority list for men as well with 29 per cent stating that they consider skin care an important aspect of their grooming routine. What’s more? 79 per cent men admit to being open about trying skin care regimens at home. Also Read – Over 2 hours screen time daily will make your kids impulsiveFacial styling is the most sought after form of grooming. And when it comes to facial styling, shaving remains the first and foremost form of grooming 62 per cent men start with, followed by trimming as a second. When it comes to the fairer sex, 83 per cent women understand that men’s grooming consists of more than just shaving. To add to it, 73 per cent women mentioned an increase in the number of men they see during their visit to the salon. With 29 per cent men considering skin care an important aspect of their grooming routine, 61 per cent admitted to visiting a salon monthly.  Men are increasingly spending more on their grooming, with 39 per cent visiting the salon more than once a month; 20 per cent men spending over Rs 1,000 on services other than haircuts. The increasing trend of body-grooming stems from 55 per cent men wanting to take care of their bodies and maintain hygiene. As many as 73 per cent women admitted to having an aversion to men’s body hair. Most women admitted to sharing their grooming products with a male family member or friend. When asked, 41 per cent women said they had shared skin care products like facial scrubs, cleanser brushes and 26 per cent women shared grooming products like depilation creams. When it comes to discussing body-grooming with their partners, 69 per cent women indulge in such discussion. While men are taking control of their grooming rituals and choices; 73 per cent men admitted that they look at getting inputs and advice from people or turned towards men’s magazines, mobile apps, men’s blogs and brand websites for answers. Interestingly, the women too are taking charge – while 84 per cent women said they would like to talk to their partners about body grooming, 69 percent stated they already do.last_img read more

Youth in polluted cities at increased risk of Alzheimers

first_imgChildren and young adults living in polluted megacities are at increased risk of developing Alzheimer’s, a debilitating brain disease characterised by memory loss, a new study has warned. “Alzheimer’s disease hallmarks start in childhood in polluted environments, and we must implement effective preventative measures early,” said one of the researchers Lilian Calderon-Garciduenas from University of Montana in the US. “It is useless to take reactive actions decades later,” Calderon-Garciduenas said. Also Read – Add new books to your shelfThe findings, published in the Journal of Environmental Research, indicate that Alzheimer’s starts in early childhood, and the disease progression relates to age, pollution exposure and status of Apolipoprotein E (APOE 4), a well-known genetic risk factor for Alzheimer’s.The researchers studied 203 autopsies of Mexico City residents in the US ranging in age from 11 months to 40 years. Metropolitan Mexico City is home to 24 million people exposed daily to concentrations of fine particulate matter and ozone above US Environmental Protection Agency standards. Also Read – Over 2 hours screen time daily will make your kids impulsiveThe researchers tracked two abnormal proteins that indicate development of Alzheimer’s, and they detected the early stages of the disease in babies less than a year old.The scientists found heightened levels of the two abnormal proteins – hyperphosphorylated tau and beta amyloid – in the brains of young urbanites with lifetime exposures to fine-particulate-matter pollution (PM2.5). They also tracked APOE 4 as well as lifetime cumulative exposure to unhealthy levels of PM2.5 – particles which are at least 30 times smaller than the diameter of a human hair and frequently cause the haze over urban areas. The researchers found hallmarks of the disease among 99.5 percent of the autopsies they examined in Mexico City. In addition, the findings showed that APOE 4 carriers had a higher risk of rapid progression of Alzheimer’s.The researchers believe the detrimental effects are caused by tiny pollution particles that enter the brain through the nose, lungs and gastrointestinal tract, and these particles damage all barriers and travel everywhere in the body through the circulatory system.The authors noted that ambient air pollution is a key modifiable risk for millions of people across the globe. “Neuroprotection measures ought to start very early, including the prenatal period and childhood,” Calderon-Garciduenas said. “Defining pediatric environmental, nutritional, metabolic and genetic risk-factor interactions are key to preventing Alzheimer’s disease,” she added.last_img read more

Trudeau condemns terrorist attack in Edmonton

first_img Share << Previous PostNext Post >> The Canadian Press Posted by Trudeau condemns terrorist attack in Edmontoncenter_img Monday, October 2, 2017 EDMONTON — Prime Minister Justin Trudeau is condemning violent events in Edmonton as a “terrorist attack” following a chaotic night that saw a police officer stabbed and several pedestrians run down with a cube van.Edmonton police said they have a 30-year-old man in custody and they think he acted alone. But police chief Rod Knecht stressed Sunday morning that the investigation is in its early stages and authorities haven’t ruled out others might have been involved.The police officer was taken to hospital and treated for non life-threatening injuries. Four people were injured by the van, but the extent of their injuries was not immediately known.Trudeau said Sunday that he was deeply concerned and outraged at what he called a “terrorist attack.”“Our thoughts are with those injured, their family and friends, and all those affected by this senseless act of violence,” Trudeau said in a statement, in which he also thanked first responders and law enforcement.“While the investigation continues, early reports indicate that this is another example of the hate that we must remain ever vigilant against.“We cannot – and will not – let violent extremism take root in our communities. We know that Canada’s strength comes from our diversity, and we will not be cowed by those who seek to divide us or promote fear.”It all began Saturday night outside the Edmonton Eskimos CFL football game at Commonwealth Stadium where it was military appreciation night.Canada’s chief of defence staff, Gen. Jonathan Vance, conducted the pregame coin flip and two CF-18 fighter jets did a fly-past before kickoff. More than 800 Boy Scouts were expected at the game and many were planning to camp out on the field afterward.While the Eskimos were battling the Winnipeg Blue Bombers inside the stadium, outside a white Chevy Malibu approached a traffic control post at a high speed.Edmonton police released grainy footage of a car ramming a crowd control barricade with a uniformed officer standing beside it. The footage shows the officer being tossed about five metres into the air as the car slams into the front of a parked police cruiser.More news:  A new low for no-frills flying: easyJet assigns backless seat to passengerThe video shows two people walking by with their dogs rushing towards the officer on the ground but they run off when the driver gets out of the car, runs over and appears to starts stabbing the officer.The police officer appears to wrestle with the driver on the ground and, at one point, it appears the officer is on top of the driver. Footage shows them both getting to their feet and the driver runs across the street while the officer slowly follows behind him into traffic.Police launched a manhunt for the suspect.Knecht said an Islamic State flag was found in the front seat of the car and was seized as evidence.A few hours later, while fans filed out of the game and were re-routed around the crime scene, a U-Haul cube van was stopped at a checkstop north of downtown.When the driver was asked for his licence, Knecht said the name on the identification was close to that of the registered owner of white Malibu.When confronted, Knecht said the U-Haul sped off toward downtown with police cars in pursuit.The van intentionally swerved at pedestrians in crosswalks, Knecht said.“It is believed at this time that these two incidents are related,” Knecht said. “These incidents are being investigated as acts of terrorism.”The name of the suspect was not released. Knecht said he was known to police, but there was no warning for the attack.Alberta Premier Rachel Notley called the attacks horrific.“It’s left us shocked at the indiscriminate cruelty and angry that someone might target their hatred at places where we gather with our families and friends,” she said in a statement, praising first responders for their work.“Hatred has no place in Alberta. It’s not who we are. We are in this together and together we are stronger than any form of hate.”More news:  Can you guess the top Instagrammed wedding locations in the world?In a tweet Sunday, Public Safety Minister Ralph Goodale said “Canada will not be intimidated by terrorist violence.”Goodale’s office issued a statement to say the RCMP’s Integrated National Security Enforcement Team was working closely with Edmonton police.“At this time, the national terrorism threat level for Canada remains at ‘medium’ where it has stood since the fall of 2014,” his spokesman Scott Bardsley wrote, adding Canadians should report any suspicious activity.Another police press conference is scheduled for 3 p.m. Edmonton time.Austin Elgie, manager of The Pint bar just west of the downtown core, saw the van zoom by with police giving chase.The van “peeled” into an alley where people were smoking, he said.“There were like 10 cop cars following him … It was crazy. It just came around the corner, ripping. I thought at first he was pulling over for the cops coming by, but he was clearly the one they were chasing.”Elgie said the van hit a man who was a bar customer.“I have a registered nurse on my bar team and I grabbed her and had her look after the guy until the ambulance came.“He was breathing and we got him in the ambulance and he was still breathing.”The chase came to an end outside the Matrix Hotel, only a few blocks from the bar, when the van rolled on its side.Natalie Pon tweeted that she was at a wedding at the hotel when the crash happened.“They’re keeping us away from windrows/the lobby,” she said.Pon posted pictures of the U-Haul on its side with a large hole in the windshield.Witnesses told local media they saw the suspect being pulled from the vehicle through the broken windshield and then placed in handcuffs. Tags: Canadalast_img read more