Op-Ed: Objects Aren’t Social

first_imgrichard macmanus Why Tech Companies Need Simpler Terms of Servic… I first began writing regularly about the Internet of Things about a year ago. Now it’s bubbling up in the mainstream press and we’re also beginning to see web apps that are attempting to reach, if not quite a mainstream audience yet, then certainly the iPhone and Android-toting geek community. We’ve moved beyond the cutesy Internet-connected bunny rabbits and we’re now onto barcodes to stick on everyday objects.A new web service called tales of thingsjust launched, which aims to attach stories to objects. It follows on from a similar service that got a good amount of press at SXSW this year, StickyBits. Both services want to get people to ‘tag’ real world objects, by sticking barcodes onto them and adding information about the object onto the Web (often via mobile phone). The idea is that this will make the objects ‘social.’ However, I think this is doomed to fail and here’s why… Tales of things asks on its homepage: “Wouldn’t it be great to link any object directly to a ‘video memory’ or an article of text describing its history or background? Tales of Things allows just that with a quick and easy way to link any media to any object via small printable tags known as QR codes.”Both Tales of Things and StickyBits are going to struggle to get mainstream adoption. And it’s not because people just won’t stick barcodes onto objects – although that is a short-term pain point that both of these companies will likely fail to overcome. No, they won’t get mainstream adoption simply because the Internet of Things isn’t going to be just another social network platform. What’s unique about the Internet of Things is that it adds a huge amount of new data to the Web and allows real-world objects to become part of the cloud network. For example, sensors on a busy road communicate with your car to tell you of impending heavy traffic. Or when you walk into a shop, the store messages your phone to tell you that an item you’ve been looking for is in stock and on special. I met StickyBits founder Seth Goldstein at SXSW and he told me that his company aims to create a “social object network.” Trouble is, I just don’t think that Internet-connected everyday objects have much social value. Say I tag a book that I bought and attach the following ‘memory’ to it: “I read this book in the summer of 2010, it was a great read. I’d give it a 4/5.” Even if I wrote a much more in-depth review, what value does that have on a single object? If I uploaded that review to Amazon.com, then it’s put into context and gets aggregated with other reviews to form ratings and other ‘wisdom of the crowd’ intelligence. But on the object itself – my copy of the book – the review has limited value. If a friend of mine happened to scan my book with their phone, they’d see my review…and then probably head straight to Amazon.com to see what other people thought. Or perhaps check out what their own social network thought, via an app like Glue (a social network based on the media you consume – see our most recent review).Objects aren’t social, they never were and they never will be. The real value of Internet-connected objects is that they can become part of the network, which means they can connect to one another and they add more data to the giant computer we call The Cloud. But social networks aren’t going to form around single objects, other than perhaps public ones – like the Eiffel Tower, for example. But then you are just talking about a location, which the likes of FourSquare and BrightKite can take care of. The Internet of Things is about utility, not social networking. Neither Tales of Things nor StickyBits offers much in the way of utility, that we can’t already get from sites like Amazon.com or existing social networks. Let me know if you agree, or not! Tags:#Internet of Things#Op-Ed#web A Web Developer’s New Best Friend is the AI Wai… Related Posts Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Marketlast_img read more

ICC World Cup 2015: Key Players from West Indies

first_imgThe team, currently ranked eighth in the ODIs, will be led by Jason Holder following a surprise ommission of their regular captain Dwayne Bravo. The Windies boast a lethal weapon in their slam-bang opener Chris Gayle who has 258 ODI appearances to his name.Here’s a look at the key players from West Indies in the World Cup:Chris GaylePlaying role: All-rounderThe 35-year-old Jamaican powerhouse is one of the most destructive batsmen in modern day cricket. There are only a few batsmen in the world who are  capable of hitting the ball as cleanly as Gayle. Tall and imposing at the crease, he loves to carve through the covers off either foot, and has the ability to  decimate the figures of even the thriftiest of opening bowlers.In this era of Twenty20 cricket, Gayle is the batsman who has thrived like no other. One of the most feared batsmen in limited-overs cricket, Gayle took the  world by storm when he smashed a 57-ball 117, the first ever T20 century, against South Africa in the World T20 in 2007. During the IPL 2013, Gayle  blasted an unbeaten 175 against Pune Warriors to record the highest individual score, fastest century, and most sixes in a T20 innings.While he’s not putting the finest bowlers to shame, Gayle has also proved to be a very handy off-spinner. His brisk non-turning offspin has helped him turn  into a genuine all-rounder in limited-overs cricket. With over 8,500 runs and 158 wickets in ODIs, Gayle is a force to be reckoned with.advertisementSunil NarinePlaying role: Off-spinnerThe 26-year-old Trinidadian has established himself as a “mystery spinner” in the world of cricket. His variations, backed by perfect disguise, in off-breaks  has troubled some of the best batsmen in the world.Narine made his ODI debut in India during the 2011-12 tour and immediately made an impact with crucial wickets of Virat Kohli and Ravichandran Ashwin  to power West Indies to a 16-run win. He was also pivotal for Kolkata Knight Riders in their IPL title triumph in 2012 and 2014. Narine was the second  highest wicket-taker in 2012 with 24 scalps and was just behind Mohit Sharma in the list of leading wicket-takers in 2014 with 21 wickets.With 73 wickets at 26.49 and an economy rate of 4.10, Narine is currently ranked second in both the ICC ODIs and Tests rankings. West Indies will be  counting on their mystery spinner to come good as they chase their long-awaited third World title.Darren SammyPlaying role: All-rounderThe 31-year-old St. Lucia player is one of the best all-rounders in modern day cricket today. His aggressive middle-order batting and consistent right-arm  seam bowling has turned him into a crucial player for the West Indies.On making his One Day International(ODI) debut against Bangladesh in 2004, Sammy became the first person from the island of St. Lucia to play  international cricket. Sammy was at his prolific best when India toured West Indies in 2011. Though he couldn’t save the series for his side, Sammy  showcased his bowling prowess with seven wickets in three games at an average of 38.28.Sammy’s medium-fast pace bowling will be of great use to support West Indies’ strike bowlers in the World Cup. A consistent bowler, though he does not  move the ball much Sammy delivers the ball with an upright seam and uses the crease to vary his angle of delivery. As a batsman, his strike-rate in ODIs of  98.11 is the second highest amongst West Indian players who have faced at least 500 deliveries (behind all-rounder Andre Russell on 119.34), and in ODI  innings of at least 25 runs holds the second, third, and fourth highest strike rates of West Indian players.Andre RussellPlaying role: All-rounderThe 29-year-old Jamaican made his first-class debut at the age of 19 and developed into a useful seamer and a reliable lower-order batsman. A clean striker  of the ball and a nippy seamer, Russell has cemented his place in the West Indies squad with memorable performances over the years.He made his ODI debut in the 2011 Cricket World Cup match against Ireland where he impressed with the ball, taking 1/37 from his 10 overs(2 maidens) to  guide his side to a 44-run win. In 2011, Russell smashed a 64-ball 92 with eight fours and five sixes, coming to the crease at 96/7, against India and powered  West Indies to a fighting total of 225/8.In the same series, scored 14-ball 25(3 fours, 1 six) and recorded a bowling spell of 3/16 from 7 overs to dismiss India for a mere 146. His all-round  performance powered the Windies to a 103-run win. In 2013, he became the 1st bowler in T20 to take 4 wickets in 4 successive deliveries. With over 800  runs and 50 wickets in ODIs, Russell will be one of the key players for West Indies in the upcoming World Cup.advertisementDwayne SmithPlaying role: All-rounderKnown as a game-changer in modern day cricket, the 31-year-old Barbados player boasts all the qualities you need to be a prolific all-rounder. He is an  aggressive and powerful right-handed batsman who bowls medium pace while being a livewire in the field.In the early 2006 tour against New Zealand Smith made his biggest bowling contribution yet to the West Indies team, taking 9 wickets at an impressive  average of 24.33. His wicket tally included innings figures of 5/45, which earned him the man of the match award at Eden Park and remains his best ODI  bowling figures.His typically savage hitting and useful medium-pacers earned him a contract with Mumbai Indians in the IPL. In 2009, he was bought by Deccan Chargers  where he amassed 215 runs at an average of 26.87. In 2012, he joined Mumbai Indians again and played a vital role in the win of Mumbai Indians against  Chennai Super Kings, when he hit Ben Hilfenhaus to the fence thrice in a row(6,4,4), when 14 runs were required off the last three balls.Squad: Jason Holder(c), Marlon Samuels, Sulieman Benn, Darren Bravo, Jonathan Carter, Sheldon Cottrell, Chris Gayle, Sunil Narine, Denesh Ramdin(wk), Kemar Roach, Andre Russell, Darren Sammy, Lendl Simmons, Dwayne Smith, Jerome Taylorlast_img read more